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Esso Extras - Supreme+98 Cleans your engine
Project Type
Activation campaign
Date
June 2024
Market(s)
Belgium, Netherlands
Channels
Paid media, Social, Digital, Print, Owned media
This project focuses on the Esso Extras loyalty program in Belgium and Netherlands. More specifically, offering members opportunity to receive 3x more Esso Extras points. When they fill up using the new and improved Supreme+98 fuel. Through this, we had opportunity to utilise Esso partnership with Red Bull F1 racing team. As a result, creating a social-first led creative where Max Verstappen (3x world champion at the time) was incorporated into overall message which was to get 3x more when signing up to Esso Extras.
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