Esso Pay - Win DeutschlandCard points

This project focuses on the Esso partnership with DeutschlandCard loyalty program in Germany. More specifically, offering members opportunity to win multiple points when they pay using the Esso Pay app at stations. Once again, we had opportunity to utilise Esso partnership with Red Bull F1 racing team. As a result, creating a message and visual which encapsulated the thrill of racing which the red bull team represented playfully connecting to people needing to be quick using their DeutschlandCard membership to benefit from the offer.