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Esso Newsletter - Win €3 voucher

Project Type

Activation campaign

Date

March 2025

Market(s)

Germany

Channels

Paid media, Social, Digital, Print, Owned media

This project launched the Esso newsletter in Germany. The purpose of this newsletter is to offer monthly prizes for anyone that signs up to program via esso.de website. To kick off the the newsletter, the first monthly prize that was on offer was a €3 fuel voucher that can be earned when people initially sign up. This sign process included a QR code on pumps at stations. As well as fully integrated media supporting this message including social and digital assets and radio.

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