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Esso Newsletter - Win a trip to Japan
Project Type
Activation campaign
Date
September 2025
Market(s)
Germany
Channels
Paid media, Social, Digital, Print, Owned media
To continue the momentum of the Esso newsletter (launched in March 2025) this project focused on the prize on offer from September - November 2025 for the monthly prize. Once again, this would available to anyone that signs up to program via esso.de website. The prize includes tickets to Tokyo for two—including flights, hotel, sushi cooking class, sumo wrestling and more. The campaign went live through fully integrated media buy mainly pushed by a social-first led approach with the origami video live on Meta (Facebook + Instagram) and was supported with digital assets, radio and print.
